A significant promoting trade group in the UK has dominated on an advert marketing campaign telling individuals “it’s time to purchase” Bitcoin (BTC).

The Promoting Requirements Authority, a self-regulating advert group, formally halted an promoting marketing campaign by cryptocurrency alternate Luno for being deceptive and irresponsible.

“The adverts should not seem once more within the kind complained about,” the ASA stated Wednesday, noting that adverts like this could point out that Bitcoin funding is very dangerous resulting from its extraordinarily unstable nature.

Proven throughout the London Underground community and on London buses this 12 months, Luno’s advert posters contained a picture of Bitcoin saying: “Should you’re seeing bitcoin on the Underground, it’s time to purchase.”

Supply: Financial Times

The ASA stated that it had obtained a number of complaints concerning Luno’s advert, with individuals stressing that their posters did not illustrate the chance of Bitcoin funding. “We thought of that buyers would interpret the assertion ‘it’s time to purchase’ as a name to motion and that the simplicity of the assertion appeared that bitcoin funding was easy and accessible,” the ASA stated.

As an alternative, Bitcoin funding is “advanced, unstable, and will expose traders to losses and regarded that stood in distinction to the impression given by the advert, that funding was easy and standard,” the authority wrote.


The ASA stated that Luno agreed to not submit its Bitcoin adverts of their present kind once more and promised to make sure that future adverts would carry a correct threat warning.

The newest regulatory motion comes towards the backdrop of extreme volatility on crypto markets, with Bitcoin dropping from its all-time excessive above $64,000 to round $31,000 in mid-Might.

As beforehand reported by Cointelegraph, crypto advocates have been distributing extra Bitcoin adverts world wide. Final September, the Bitcoin Affiliation of Hong Kong launched the “Bitcoin Tram” advert marketing campaign in Hong Kong, with some adverts placed right in front of HSBC headquarters and exhibiting the phrases “be your individual financial institution.”